Brand & logos

The MES brand, ready to use

Official logo files, colours and type for partners, media and event organisers. Please always use the supplied files.

The logo

Protect the core. Move forward.

The shield stands for protection of the client’s core systems; the arrow leaving the S stands for moving forward.

MES shield

Clear space

Keep empty space around the logo equal to one quarter of the shield’s height on every side.

Minimum size

Shield: 8 mm in print, 24 px on screen. Horizontal logo: 10 mm in print, 32 px on screen.

Please don’t

Stretch, rotate, recolour or add effects to the logo, or retype the name.

Stacked logo

Stacked logo

Covers, signage, business cards

Horizontal logo

Horizontal logo

Headers, letterheads, website, email

Shield

Shield

Profile pictures, app icons, small spaces

White on navy

Website header, social media

Gold on navy

Covers, dark slides, card backs

Gold on black

Gold on black

Premium print, proposals, signage

Colour

Colour palette

Click a colour to copy its HEX code. Gold is an accent only — keep it to about 10% of a layout.

Headings · Exo 2

Aa Bb

Design. Integrate. Operate.

Bold 700 and SemiBold 600. Matches the geometric letters of the logo.

Body text · IBM Plex Sans

Aa Bb

Clear and professional. IBM Plex Sans Arabic is used for Arabic text.

Regular 400 and Medium 500. Arial is the fallback in Word and PowerPoint.

Need a logo in another format?

Email us and we will send the right file for your use.